Social media is a collective term for websites and interactive applications which are the quickest means of digital communications and interactions among users in which they can exchange, create and/or share ideas, thoughts and informations in virtual networks and communities.

Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok, Snapchat and Whatsapp are some of the most popular social media platforms. 

Lots of people around the world use social media to learn valuable knowledge and information, share and interact with family and friends, entertain themselves, give reviews and make collaboration.

Companies and business owners use social media to promote brands, market products, connect to customers and get new sales. These days social media is being used for crowd sourcing also. It has predominantly changed the way people live their life today.

Popularity of social media is growing rapidly and it has transformed  people’s lives. Nearly 58% of the world’s population are on social media currently. Research has shown that the average time spent daily by people on social media is getting increased significantly.

Studies show that people spend nearly 2-3 hours on social media but this is just an average as this varies on number of factors like place, age, education etc. Social media platforms are real game changers in several fields like communication, learning, marketing and education.