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Social Media

What is Social Media

Social media is one of paramount offerings of modern interactive technology.

Social media is a collective term for websites and interactive applications which are the quickest means of digital communications and interactions among users in which they can exchange, create and/or share ideas, thoughts and informations in virtual networks and communities.

Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok, Snapchat and Whatsapp are some of the most popular social media platforms. 

Lots of people around the world use social media to learn valuable knowledge and information, share and interact with family and friends, entertain themselves, give reviews and make collaboration.

Companies and business owners use social media to promote brands, market products, connect to customers and get new sales. These days social media is being used for crowd sourcing also. It has predominantly changed the way people live their life today.

Popularity of social media is growing rapidly and it has transformed¬† people’s lives. Nearly 58% of the world’s population are on social media currently. Research has shown that the average time spent daily by people on social media is getting increased significantly.

Studies show that people spend nearly 2-3 hours on social media but this is just an average as this varies on number of factors like place, age, education etc. Social media platforms are real game changers in several fields like communication, learning, marketing and education.

Why social media is so important?

  • It is a quick, easy and simple means of global communication.
  • This is the best way to connect with your audience to build your brand, increase sales and drive website traffic with minimal cost.
  • To promote several personal and business activities. People and company can increase their fan base by sharing information about their events.
  • To voice and share your opinions about anything to make social change.
  • For online learning, content discovery and job skills.
  • To execute awareness campaign for charity.

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