Simply speaking, an influencer is a social media personality who has the ability to alter the purchasing habits and choice of other people owing to his or her trust, expert knowledge, powerful personal connections and rapport with the viewers and followers. Influencers are usually considered as experts and powerful figures in their selected niches.

Brands love to work with influencers to improve brand recognition and trustworthiness globally. Nowadays, Influencers are not only celebrities . Anyone from any part of the world can become an influencer by choosing a niche topic of his/her interest and becoming expert in the same gradually. Influencers are indispensable in current digital media marketing due to their huge number of loyal and engaged followers on social media platforms. Normally all influencers are appropriately compensated by brands or agencies for sharing their advertisement campaigns with their followers through social media networks. Influencer marketing industry was valued at a record 13.8 billion U. S. dollars in 2021.